Communications Case Studies

Apple’s 2011 Subcontractor Saga: A Turning Point in Corporate Responsibility

Illustration of a professional marketing strategist at work, speaking on the phone and using a computer in a well-organized office setting.

In 2011, Apple, a global icon of innovation, faced a storm that threatened to tarnish its meticulously crafted image. 

“United Breaks Guitars”: A Lesson in PR Crisis Management from United Airlines

Illustration of a broken acoustic guitar beside a damaged suitcase with an airplane silhouette in the background, symbolizing airline baggage mishandling.

A broken guitar and a customer service journey that would lead to one of the most infamous PR crises in recent history.

“Game Over?”
 Sony’s PR Challenge in the 2011 PlayStation Data Breach

Digital representation of a computer hacking incident, with a skull and crossbones on a computer screen and binary code cascading in the background.

In April 2011, the gaming world was rocked by one of the largest data breaches in history.